If you fear for the future of quality content or you’re just feeling a little motion sickness at the blustering speed that AI is changing the game.

If your team’s been gutted or you fear for your own job. 

I can relate.

Our industry has been flooded with AI slop that’s pushing customers away and turning em-dashes into scarlet letters. On the flip side, it’s obscuring how audiences find and consume content. On top of that, there’s a new model out every month with new capabilities — and a new set of problems.

Meanwhile, we’re all having an existential crisis as we try to define exactly why humans are still valuable in the content process. 

AI pressure has been building for a while. I’m here to help you release the steam.

I took stock of the value my own 13 years of writing experience, and I started to see a list of services that AI can’t deliver on its own. Because I now have permanent B2B brain.

Craft-First Content is my full stack of those services: Content strategy, writing, and editorial services. All Craft-First, many AI-powered.

It’s also the sandbox where I test out new ideas, models, and workflows and share them with you. But no matter what I learn, some things I don’t plan on changing.

Like where I stand on AI.

We can all still make great content and connect with our audiences, no matter how much the AI tornado blusters through content marketing. 

AI is what you make it, and I want to help make better things with it, not just faster, easier things.

• AI isn’t all or nothing. It’s a tool I use to help me think better, not less.
• I don’t let anyone tell me how and when to use AI. If that’s a dealbreaker, that’s okay.
• I’m transparent about my use of AI. I write social and blog posts about it, but you can always ask for specifics about your project.
• How I use AI is constantly changing. We’re all new at this, and I won’t settle for the easiest way when I could keep pushing to find the best way.
• I take responsibility for the accuracy, quality, and authenticity of my work, however it’s produced.

"Kat is one of my favorite people to work with; the type of person who takes her craft seriously and comes to the table with a confident and informed perspective but is equally open to new insights and ideas. She shows up every single day and gives it her all, caring deeply about the business and its performance. Hire her, like now!"

- Aaron Gunderson, Head of Customer Experience (Ex-Meta, Ex-Founder)

“Kat is an incredible researcher and writer. I’ve seen her tackle multiple complex industries, quickly becoming a subject-matter expert and breaking down difficult topics in ways anyone could understand. She’s both fast and thorough—the best balance you could ask for in a writer.”

- Vilja Johnson, Content Leader

“Kat makes being an editor easy. She researches complicated topics with depth and care, writes with crystalline clarity, and always puts the audience first—even when she must balance that prime directive with business/client needs."

- Scott Dunn, Writer, Editor, Content Strategist

“Kat is an exceptionally skilled writer, marketer, researcher, and communicator. I would wholeheartedly recommend her for any writing opportunities."

- Ashley Walton, VP of Content Marketing

No matter how I use (or don’t use) AI in my process, I pore over every word, every comma, every em-dash. I’m still the writer, and you still get my highest-quality copy. 

I reliably meet my deadlines, write to specification, and proactively flag bottlenecks to keep things moving. You never have to wonder whether you’ll be able to publish on time.

I’ll be straight with you. I address concerns early, share my intentions openly, and keep you informed of changes. You won’t be left in the dark, because that’s not how I roll.