Complex doesn't have to sound complicated.

Move your audience with content that simplifies sophisticated products and builds trust.

A strategy can be strong and the idea ingenious, but expert execution is how you get from content hopes and dreams to the reality you’ve been working toward. Whether AI is part of your process or not, having a solid writer in charge is the difference between churning out cold, cavernous content that sits around waiting for eyeballs, and guiding readers further down the road toward customerville.

Think of me like a strategy-to-experience translator. I turn concepts and content briefs in to lightbulb moments, confident decision making, and “OMG, they get me.”

Often my clients come to me for writing, and once I get into things we realize they have a strategy or quality problem, too. If you suspect that’s you, check out my Strategy and Editorial services.

Find clarity and decide what to create.

Go to Strategy →

Elevate your content and your process.

Go to Editorial →

Great content carries readers down your conversion path, but they need more than a taxi driver. They need a tour guide who makes them want to come back — and bring their colleagues. Take them from “Who dis?” to “Yeah, buddy!”

Actual audience thought process while reading my content:

“OMG, they get me.”

There’s no better way to grab attention than truly understanding your audience. Let's start by showing them we do.

“Ok, I’m listening.”

Don’t make readers work to stay engaged. Earn enough attention for the next sentence. Then the next. 

“Ah, I get it now.”

B2B products are complex, and true understanding is critical for decision-making. We’ll meet readers where they are and grow their knowledge.

“Yup. I got this.”

Confidence makes it easy to run your proposal up the chain or disseminate decisions down the ladder. Every lightbulb moment we create builds assurance.

“Let’s do this.”

Make “yes” easy with clear expectations for what happens next. Make the next step obvious and compelling, because business decisions are hard enough already.

First, I make sure we have enough audience understanding, research, subject matter expertise, and clear business intent. If I don’t think we have it, I’m not afraid to push back until we do.

Next, I use my editorial judgement, craft, and experience. I’ve been creating B2B content for over a decade. I don’t know everything, but I know a lot and am practiced at figuring out the rest.

The result is content that actually moves people.

   Audience understanding

+ Research & expertise

+ Business intent

+ Editorial judgment 

+ Craft 

+ Experience

=  Content that moves people

Web pages

From website staples to tactical use-cases, high-intent pages close deals.

Thought leadership

Build brand authority with industry-level insights and leadership.

Email and newsletters

Own content distribution and gauge audience interest in new concepts.

Blogs and articles

Teach, delight and connect with articles that pull readers in.

Case studies

Deliver behind-the-scenes views of your business at its best.

Social media

Tune into the scuttlebutt and expand your funnel to reach new audiences

Here are some of the kinds of content I’ve created for clients. Let’s find the right assets to meet your goals.

“Kat is a fountain of knowledge and a dedicated researcher. I always admired her in-depth approach to writing and making sure all of our content was backed up by real, evidence-based proof. She gave our brand credibility and expertise. I always valued her opinion greatly as I knew it would come from a place of deep reflection and insight. If you're looking for a world-class writer who has a high standard for quality, then hire Kat!”

~ James Gibson, Executive Creative Director, Pattern

“Working with Kathryn is such a treat! She's taken on a variety of assignments for me over the years — everything from short, quippy paragraphs to lengthy travel guides. Her writing is always clean, crisp, and reflects the tone of voice I've requested. On top of that, she's fast! I recommend her work to anyone who needs a writer — you really can't go wrong with her.”

~ Suz Baldwin, Head of Content, Pacific

“Kat is an incredible writer. She has the rare ability to take complex — or even boring — subjects and create content that is reader-friendly. She's able to educate without being condescending, relate without being patronizing, and use smart and intuitive methods to make the reading experience enjoyable. She's also an excellent content-chameleon, meaning she has a flexible use of voice to cater to the brand for whom she's writing. However, she has such a clear perspective that I could pick out her writing anywhere.”

~ Michal Ash, Managing Editor, Prime Corporate Services

“Kat makes being an editor easy. She researches complicated topics with depth and care, writes with crystalline clarity, and always puts the audience first — even when she must balance that prime directive with business/client needs. Her tone tends toward pitch perfectness, and her copy is relentlessly clean.

I have managed and mentored dozens (maybe hundreds?) of writers, and Kat would be my first call if I needed someone to author an article — any article — intended to increase consumer knowledge or influence consumer behavior.

~ Scott Dunn, Managing Editor, Clearlink

Not sure what content to create?

Go to Strategy →

Want to ensure quality at scale?

Go to Editorial →