Pricing page template project
I was asked to help Switchful get more of their pricing pages into Google's top 10 SERPs and increase conversions from these lower-funnel pages. In this Miro board, I walk you through my process.
Where clarity meets momentum
Invest in the right content, right from the beginning
You might need more than content creation
You’ve got a lot on your plate, and more ready to be dished up as soon as you can see a bit of empty porcelain. But if you’re starting with solutions (more organic traffic) or deliverables (more blog posts), then you’re probably homing in too soon.
More traffic is great, but more of the right traffic is better.
More content can drive more traffic, or it can cannibalize the page authority you already have.
Let’s find clarity now, so we create smarter later.
Got your strategy dialed in?
No strategy is complete until you see results. Let’s get your ideas out to the world so you know whether to pivot or lean in.
Get help with execution.
Get help with quality.
Give every piece of content a job
Everything we create together should fit into your customer’s journey.
Attract → Educate → Build confidence → Convert → Retain
We’ll figure out how to meet your audience where they are and guide them to the next step.
If we design each piece of content to do that, we’ll spend more time tackling your most audacious content goals, and less time reworking pieces that aren’t getting the job done.
That’s how clarity creates momentum.
Strategy built for the real world
I don’t camp out in the strategy stage of content creation for too long. After all, you need content yesterday.
Here's what my process looks like:
Understand → Diagnose → Prioritize → Build → Scale
Repeat.
We’ll start with understanding, and then quickly ask, what assets will have the most impact right away? With me, you get more than analysis. You get a prioritized, actionable plan.
Zoom out.
Understand the audience, business, journey, and ecosystem.
Zero in.
Find the places where content can make the most impac.
Zoom ahead.
Turn those insights into priorities your team can execute.
What’s going to get you results the fastest?
These are some of the ways I’ve helped content teams move strategically.
Understand
Audience research
More understanding = more resonating content.
UX design
Excellent on-page experiences drive conversions.
Content audits
Discover opportunities already hiding in your content.
Plan
Customer journeys
Map the user experience before and after your brand steps in.
Editorial planning
Balance quick wins with compounding long-term investments.
Get found
SEO
From search intent to topic clusters to individual briefs.
AEO
Build brand awareness and capture traffic from AI queries.
Social
Find and nurture new audiences to grow your funnel.
Get more
Repurposing
Maximize the value from content you already have.
Put your content — and your list — to work.
Get clarity
Need execution ASAP?
Need editorial instead?
Working with me is like:
“Kat is happy to help with any task you throw her way, and she thrives on strategic projects as well as writing projects. She takes and implements feedback extremely well, and she’s always willing to share feedback of her own. She has an easygoing, calming presence that makes her an excellent collaborator.”
~ Vilja Johnson, VP of Content, Helpful
Case study: UX strategy
Could a deep dive into your on-page experience drive traffic and conversions for you?
