Fire-Proof your Content Marketing

You put out the fires, and I’ll keep you publishing quality content.

Sales wants a new slide deck, Product wants a fact sheet, and you need a sandwich because you worked through lunch again. But none of that has to derail the slow and steady investment required for effective content marketing. Not when you reserve time on my calendar, anyway. Mi calendar es su sacred content capacity.

While you’re on a call with Sales, I’ll chat up your product manager and translate features into talking points.

While you polish off lunch, I’ll polish up this month’s blog posts so they’re published on time.

And while you’re fist-bumping your boss over finally publishing that industry-leading whitepaper, I’ll review your content marketing goals and build next month’s calendar.

Your attention stays where it needs to be.

And your content keeps moving.

Real delegation requires handing off judgment, not just execution.

And for that, you need someone who can quickly understand your business, audience, and standards, then make a lot of the strategic and editorial calls that would otherwise land on your plate.

That’s how I roll. I ask when I need context, push back when something doesn't add up, but otherwise keep the work moving.

Fires still get put out without your content marketing efforts becoming kindling.

You don’t have to choose between today's emergencies and tomorrow's compounding wins.

Reserved, budget-approved, and ready to keep your content moving, no matter what comes up.

Sales can’t touch what we have together.

A 30-60 minute call decides next month’s production. You don’t have to figure it all out on your own anymore.

Because what are partners for?

Allocate capacity to keep pushing your goals forward, whatever that looks like this month.

Your package does yoga, not your priorities.

If reality collides with the plan, you can roll a bit of capacity forward or borrow from next month. Because ish happens. 

You're not an oracle, and neither am I.

Get excellent output without constant input or exhausting rewrites.

I earmark time for two rounds of revisions — and make it my mission to not need them.

Are we really giving you back your lunch time, or just adding to your plate? Seriously, I want to know.

And let’s measure that alongside other results. It matters too.

With me, you’re never trapped in a retainer you don’t want. Instead, you choose what to create and how much capacity to reserve (in units, because content projects come in all different sizes).

Here are a few of the ways my clients use their time with me:

Get a little clarity this month for more effective content next month

Project examples:

• Competitive analysis
• 2 SME interviews
• 1 persona profile

Total units: 5

Optimize and improve the content you already have

Project examples:

• 3 article overhauls
• 3 article updates
• 1 substantive draft edit

Total units: 10

All new content, all month long

Project examples:

• 1 Data deep dive
• 3 SME interviews
• 1 Major guide
• 1 standard article

Total units: 15

...But let’s build what you want

Here are some of the projects we can tackle together:

• Brainstorm session (2 units)
• Data deep-dive (2 units)
• SME interview (1 unit)
• Competitive analysis (2 units)
• Shareable persona profile (1 unit)

• Standard article (3 units)
• Case study/customer story (2 units)
• Core web page (3 units)
• Pillar piece/guide (6-8 units)
• Research report/whitepaper (8-10 units)

• 3-5 social posts (1 unit)
• Newsletter roundup (1 unit)
• Premium newsletter (2 units)
• Newsletter template (3 units)

• Article update (1 unit)
• Article overhaul (2 units)
• Substantive article edit (1 unit)
• Content audit (5+ units)
• Style guide (5 units)

Your goals, your struggles, your thoughts on mayo vs. mustard (Hint: that’s a false dichotomy. Can I introduce you to dijonnaise?)

We lock in capacity for an initial three months so we have real runway to start seeing your time savings. After that, TBD.

Give me your brand, audience, product, and other documentation, and I'll learn it all. If something’s still tbd, we’ll earmark it for creation later. I gotchu.

Here's where we choose your most-needed projects. We’ll allocate capacity where it’ll give you and your team the collective sigh of relief you’ve needed this whole time.

I’m not saying I won’t have questions. But you won’t have to wrangle me with one hand and prep a fire extinguisher with the other.

Listen, I’m not perfect, but I get closer to it the longer we work together. Let’s polish a lot now, so my copy shines brighter later.

"Kat has this rare ability to understand not just what we're saying, but who we're saying it to — the kind of strategic thinking that's hard to find. If you're looking for someone who can handle the creative and the strategic, hit deadlines like clockwork, and actually make your marketing better — not just different — you want Kat on your team."

~ Lisa Guiliano, Managing Editor, SmartRent

"I’ve worked with Kat twice now at different organizations, and she impressed me so much both times that I would be eager to work with her again. I’ve seen her tackle multiple complex industries, quickly becoming a subject-matter expert and breaking down difficult topics in ways anyone could understand. She’s both fast and thorough — the best balance you could ask for in a writer."

~ Vilja Johnson, Content and Media Activation Lead, Semrush

"Kat is one of my favorite people to work with; the type of person who takes her craft seriously and comes to the table with a confident and informed perspective but is equally open to new insights and ideas.

She dives in head first without hesitation and emerges with beautifully organized spreadsheets and documentation to share her research. She then takes that complex information and crafts it into easy-to-digest, scannable copy written in a refreshingly candid and warm tone.

~ Aaron Gunderson, Founder, Helpful

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