Pricing page template project
I was asked to help Switchful get more of their pricing pages into Google's top 10 SERPS and increase conversions of these lower-funnel pages. In this Miro board, I walk you through my process.
Products, Services, & Case Studies
UX strategy deep dive
Could a deep dive into your on-page strategy drive traffic and conversions for you?
Get Craft-First Content
Product & service pages
This is it: the bottom of your funnel. The conversion moment you've been waiting for. All your content marketing efforts culminate in the moment of decision, and your product and service pages need to take prospects over the finish line. Give me your specs, your buyer personas or ICP documentation, and your positioning statements, and I'll make sure readers have a compelling reason to buy.
Valet Trash Service for Multifamily - Ally Waste
When we take out the trash, you and your residents don’t have to deal with leaks, spills, or drips. Competitively priced and packed with value, Ally is your partner for cleaner, more valuable communities and happier residents.
Trash happens. Let your friendly neighborhood valets take it out.
Trash happens. Let your friendly neighborhood valets take it out.
Create Connected Communities with SmartRent
Bring Your Communities TogetherConnect your communities' people, assets, and processes to create elevated living and working for everyone. Then run it all from anywhere in the world.
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Connect your communities' people, assets, and processes to create elevated living and working for every...
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Connect your communities' people, assets, and processes to create elevated living and working for every...
Centralize Your Multifamily Operations with Smart Rent
There’s no getting around the need for technicians to visit your properties in person for repairs and inspections. But when you put historical work-order information, asset status, and access codes in the palms of their hands, you can maintain multiple communities just as easily as you maintain one.
Bulk Trash Removal for Apartment Communities | Ally Waste
If your dumpster areas are overloaded with furniture, TVs, or other large items, you can still avoid resident complaints, safety hazards, and fees.
Ally Waste’s bulk removal service helps communities stay clean, compliant, and clutter-free—whether you need the occasional one-time pickup or a recurring solution.
Ally Waste’s bulk removal service helps communities stay clean, compliant, and clutter-free—whether you need the occasional one-time pickup or a recurring solution.
Resident App for Smart Home Management
The SmartRent Resident App puts control, comfort and convenience in the palms of your residents' hands. With just a tap residents can lock and unlock their front door, adjust their thermostat, enter service requests, automate device schedules and more.
Smart Home Thermostats for Apartments & Multi-Family Homes
The main benefits of smart thermostats are time and energy savings—and a resident experience that helps you attract and retain renters. But these are not the only reasons to adopt this smart apartment technology.
Case studies & press releases
You know you can get the job done, but proving that to prospects isn't always easy. You need in-depth case studies and press releases that tell the story of your customers' success—and yours. I can create them from interviews, events, transcripts, or a few key quotes and data points.
BT Group Delivers Personalized Learning with Degreed Automations - Degreed
Worldwide, the top two drivers of business transformation are new technology adoption and workplace digitalization. Changes happening at BT Group mirror this trend perfectly. The London-based giant is transitioning away from its roots as the well-known British Telecom into a technology company with a reimagined name and a broader scope.But a business can’t change unless its people change.
Colgate-Palmolive Powers Digital Transformation with Degreed
An impressive 89% of large companies globally are actively engaged in digital and AI transformation, but only a fraction achieve the revenue and savings they expected. Research shows companies that employ bolder, more rapid transformations see better results—as do those that masterfully reskill existing employees and deftly integrate new hires.
AstraZeneca Builds Learning Tech Ecosystem for Global Impact - Degreed
An American born in 2021 has a more than 70% chance of living to age 100. And most of the places AstraZeneca employs people—Germany, France, Sweden, and the UK—have even higher life expectancies. “Workplace skills used to last you for pretty much your whole working life,” noted Rosemary Hoskins, Global Capability Lead at AstraZeneca. “Now, that working life is getting longer. But the skills don’t even last for five or ten years.”